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2021

Where It Started

Supermade was born in Hong Kong in September 2021.
Founder Way had spent over a decade selling apparel across the U.S. and Europe, doing over $24M a year.
He always wanted to build something of his own.

Then one meeting changed everything.
Designer Sam started talking about Chicano culture and the West Coast street scene.
That moment hit.

Aby — then his assistant, coming from a hip-hop background — saw it immediately.
She said, “We’re not making clothes. We’re building something for kids in the culture — hip-hop, skate, street, underground.”

That same day, the name came up:
Supermade

Not “Supreme”
But: Super Made / Made Super.

2021–2022

The Ugly Start

We didn’t start strong.
No supply chain. No advantage.
We sourced from Guangzhou wholesale markets.
People called us dropshipping.
They weren’t wrong.
That was the only way we could survive early on — more styles, more shots, more chances to be seen.

But behind that, we were building:
• recruiting designers
• testing factories
• learning product the hard way

Within the first year, we started getting attention in the Miami street scene.
From zero to something.

2022

Building Our Own Voice

In 2022, our own designs started to show up.
Instagram hit 300K followers—all organic.
No fake growth.

Every post, still to this day, is handled by Aby.

We weren’t just selling pieces anymore.
We were building a voice.

2023

First Step Offline Store

In 2023, we got into our first retail space in Los Angeles.
It didn’t last.
It didn’t make noise.
But it mattered.

That was our first step offline.

And Aby made a promise to herself:
One day, Supermade will have its own store in Miami.

2024

We Weren't Just Building a Brand

We were rebuilding every detail.

Better fabrics.
Better trims.
Better washes.
Better packaging.
Better quality control.
Better manufacturing partners.

Because we believe good design deserves good execution.

2025

Growth & Cost

By 2025, Supermade crossed $10M in revenue.
We were still losing millions.

Too much spent on ads.
Too much chasing growth.

So we made a shift:
Less marketing. More product.

We refused to:
• downgrade fabrics
• switch to cheaper factories
• cut corners

Instead, we focused on one thing: making people come back.

2026

What We’re Really Doing

2026 — we’re still here.

Upgrading fabrics.
Reworking collections like the Scorpion series.
Redoing pieces over and over until they feel right.

Nothing fast. Nothing easy.

All of it sitting on the shoulders of a girl born in ’97.
From assistant to CEO.
From 24 to 29.

Supermade grew.
So did she.

2026

The Hard Truth

We’re not perfect.
On Trustpilot, there are still negative reviews.
Some from customers. Some not.

But the bigger issue?
Logistics.

Shipping in the U.S. and Europe isn’t as stable as people think.
Packages get lost. Damaged. Delayed.
We can’t control all of it.

So when things go wrong:
we refund.
we take the loss.

2026

If We Ever Disappear

If you made it this far—

Here’s the truth:
We’ll keep going.
But we don’t know for how long.

If the losses don’t stop
If one day we’re gone

We just hope — we’ll be remembered.

If you're still here, thank you.
Give us time.