Supermade 1,817 products live. Median price $57, with 80% of the catalogue between $36 and $91. Across the six full months to July, an average of 206 new products went up per month — about 48 a week. July alone was 516.

Standing categories rather than seasonal drops: Baggy & Barrel is 130 pieces, $38–$117, median $72. Jeans is 159, $29–$118. Denim runs past 250. Scorpion is 24.

Finishing is done on the garment: laser burnout on denim, ink-splatter washes, double-layer jersey prints, physical distressing. See the Thorn and Key Laser-Burnout Baggy Jeans.

Six lookbooks since 2021 — Origins, Finding A Voice, On The Road, Disconnected, Redemption, The Next Chapter — plus the Parole Project and The Last Judgement capsules.

Skeleton Graphic Waffle Sweatshirt — $49.27
Waffle-knit body, x-ray ribcage print down both sleeves, boxy cut. Top of the best-seller list.

Zero stores, 2.3m followers across Clint Ogbenna's account and the brand's.

Pop-up locations go up a couple of hours ahead; Complex reports turnouts in the hundreds regardless of city. February 2026 brought a New Era collection — grime-referencing "angry eyes" cap, nylon and velvet tracksuits, chunky knits and camo, all carrying the Alcatraz logo. Christmas Day was a Denim Tears capsule merging the Cotton Wreath with Alcatraz on varsity and down jackets. Other named collaborators: Nike, Slawn, photographer Gabriel Moses.

Product has moved past logo tees into printed denim and knitwear.

Guerillaz Cargos
Not the hoodie. Retail is close to impossible — plan on resale or getting lucky at a pop-up.

13m followers, 18 stores across three continents. Opened on Lafayette Street in April 1994.

VF bought it for $2.1bn in 2020, sold for $1.5bn in October 2024. WWD reported Supreme stayed profitable throughout and attributed the write-down to VF's balance sheet. Buyer EssilorLuxottica did €25.4bn in 2023 revenue across 18,000 stores.

James Jebbia, 62, still runs it. 2026 output includes MM6 Maison Margiela Timberlands, Playboi Carti photo tees and $4,000 caskets.

Box Logo Hoodie
Box Logos and the major collabs sell out in minutes and hold resale better than anything else in the line.

Founded 1980. 29 stores across three continents, 6.1m followers. Run by David Sinatra, son of co-founder Frank Sinatra Jr.

Shipped in 2026: another Nike LD-1000, women's swimwear, beach towels, an ashtray advertising pool service, and a YouTube video of the Malibu coast titled "Surf Cam." Complex reports daily lines outside the SoHo store. Current collaborators: Nike, Timberland, Our Legacy.

8 Ball Pigment-Dyed Tee
The fleece is the collector's piece; the pigment-dyed tee is what's on the shelf. The graphic predates most brands on this list.

730k followers across Hellstar and Hellstar Sport — the smallest count on this page — and no stores.

Sean Holland and Joseph Pendleton run an ongoing Adidas partnership spanning Superstars and camo colourways of Anthony Edwards' signature shoe; ESPN is the other named collaborator. Hellstar Sports runs camps, leagues and NIL scholarships for student athletes.

Complex's entry leads with the copycats: the all-over graphic style is cloned widely enough that it now defines a category.

No Guts No Glory Hoodie
Heavy fleece, cracked screenprint, garment-washed then abraded.

Counterfeits are the main risk on this one. Buy from the brand or an authorised stockist.

Founded 2019. One store, 913k followers across Tremaine Emory and the brand. Named key collaborator: Corteiz.

The Cotton Wreath references the history of cotton in America and its link to African American history. It has run on hoodies, on denim and across the Levi's collaborations; Complex calls it the most ubiquitous new logo in contemporary streetwear.

The spring/summer 2026 campaign featured Lauryn Hill and her family alongside Kaisokah Moko Jumbies, a Brooklyn stilt-dancing collective. Complex's editor-in-chief ran a piece in April asking whether Emory is streetwear's best storyteller.

Cotton Wreath Pullover Hoodie
The Levi's 501s define the label but are rarely in stock. The wreath hoodie is the version you can buy.

8.2m followers across the US and Japan accounts — the largest on this page — and 60 stores across three continents.

NIGO founded it in 1993 and left in 2013. Mahmoud El Salahy became CEO in 2024. Since then: a KidSuper collaboration fronted by Kai Cenat and RayAsianBoy, and a capsule with streetwear archive account HIDDEN.NY. Current named collaborators are Adidas, WWE and F1.

Shark Full Zip
ABC camo, full-face zip. An archive piece, priced accordingly.

Zero stores, 5m followers across Jerry Lorenzo, Fear of God and Essentials. Ranked fifth on Complex's list, above Stüssy and its 29 storefronts.

CEO Leo Alfred Chang told Vogue in 2023 the business had a path to $1 billion in annual revenue. Official partnerships now cover the NBA, NFL and MLB. The Fear of God Athletics line with Adidas underperformed and is the one clear miss.

The Essentials range has widened past the original oversized tees and sweats into windbreakers and denim jackets.

Pullover Hoodie
Counterfeits are heavy on this one — authorised stockists only.

Three stores across two continents, 1.7m followers, seventh on Complex's list — above BAPE's 60 stores and 8.2m.

Teddy Santis has been creative director of New Balance Made in USA since 2021. Complex notes LVMH interest in the brand. Other collaborators: Porsche, The North Face, New Era. The LA flagship has valet parking and a courtyard coffee shop.

ALD × New Balance P550
The release that repositioned New Balance's archive.

100+ stores across three continents — more than every other brand on this page combined — on 1.8m followers, fewer than Corteiz manages with none. WIP launched in 1989; Edwin and Salome Faeh run it.

Complex's assessment: it doesn't draw lines down the block and doesn't produce anything that flips for thousands on the aftermarket. Recent collaborations include modular jackets with Sacai and merch for the Clipse reunion.

Streetwear started as workwear adapted by skaters and hip-hop kids in 1980s California.

Detroit Jacket
Duck canvas, blanket lining, corduroy collar.